You’ve heard about this monster of a deal that was announced this morning. 5.2 billion dollars is more money than you or I will ever seen in 25 life times. So the question is what does Rogers get with all of this? A lot. Read this article and it answers a few questions….but raises some others.
Rogers signs monster NHL deal to shake up the Canadian TV landscape
The earth didn’t just move this morning. It shook, rattled and rolled in ways never seen before in this country’s sports broadcasting world. In fact, it basically turned upside down.
In the largest broadcast rights deal in Canadian history — $5.2 billion over 12 years — Rogers Communications corralled all rights to every NHL game on every conceivable platform starting next season. In doing so, it knocked competitor TSN out of the hockey business and turned CBC into a subordinate.
The CBC will continue to be the home of Hockey Night In Canada on Saturdays under a sub-licencing deal with Rogers, but it will be a much diminished Hockey Night In Canada. It will continue to air hockey on Saturday nights as it has since 1952, but it won’t be in charge and it won’t even get to choose which games it carries.
If one were to read tea leaves, a sample schedule sent out by Rogers this morning has Rogers-owned Citytv airing a Saturday Toronto Maple Leafs game. CBC would presumably pick up one of the other Canadian teams. Assuming that wasn’t sent out by accident, Rogers is planning to keep Canada’s No. 1 draw for itself.
The deal is simply stunning.
In addition to television rights, Rogers will also oversee mobile rights, Internet streaming, and all radio rights. That includes all regular season games, playoff games and events such as the All-Star Game and draft.
Conceivably, CBC may not even get all of the Stanley Cup finals, though at this point it’s doubtful the NHL would want its marquee event airing on Citytv or Sportsnet.
Rogers also controls all highlights and will operate NHL Center Ice and NHL Game Centre Live. It will even oversee advertising sales for NHL.com.
According to a Rogers press release, it will provide multiple game coverage on as many as nine TV channels on any given night. It is also promising expanded pre-game and post-game coverage on all platforms from cellphones to tablets to satellite radio.
As bad as things look for CBC, at least it will still have nationally televised NHL games. TSN, which holds the league’s national cable package until the end of this season, has been shut out of the new deal. Its only NHL presence will be Winnipeg Jets games shown in the Manitoba region.
Sources say Rogers will maintain editorial control over games on CBC and French-language TVA. That could affect personnel and will likely lead to job losses. The fate of Hockey Night In Canada staff, including Don Cherry and Ron MacLean, is unknown at this point.
NHL, Rogers TV deal makes history: 12 years, $4.9 billion
The NHL’s Canadian television rights deal was expected to yield an historic windfall for the League financially. And as the Stanley Cup commercials put it: History Was Made.
Rogers Communication, owners of the Sportsnet networks, reached a 12-year, $5.232 billion (Canadian) deal with the NHL that was formally announced Tuesday. That’s roughly $4.9 billion in U.S. dollars.
The agreement is the largest media rights deal in NHL history and one of the largest media rights deals in Canadian history, including the largest-ever sports-media rights agreement. The partnership between the NHL and Rogers begins with the 2014-15 season and runs through the 2025-26 season.
“Our fans always want to explore deeper and more emotional connections to NHL hockey, and that is precisely what Rogers has promised to deliver over the next 12 years — channeling the reach of its platforms and the intensity of its passion for the game into an unparalleled viewing experience,” NHL Commissioner Gary Bettman said in a joint press release issued by the League and Rogers.
The NHL also has a 10-year, $2 billion deal with NBC in the U.S., bringing its combined rights fees to close to $7 billion.
By comparison, the NBA has a $7.4 billion TV deal with ABC/ESPN and TNT.
Here’s what the deal gives Rogers:
• National rights to all NHL games in Canada, in English and French. That includes the playoffs, the Stanley Cup Final, the All-Star Game and any outdoor games, as well as the NHL Draft.
• As part of the agreement, Rogers will have a rights deal with CBC to continue broadcasting “Hockey Night In Canada”, that Canadian TV staple, and with TVA for the French-language rights.
• There will be extending pre- and postgame coverage of games starting at 4 p.m. on Saturday and Sunday.
• A new Sunday night game that’s expected to be a League TV tent pole.
• The rights to broadcast games on all digital platforms.
• Out-of-market rights for all regional games
• Ownership of all linear and digital highlights, including condensed games and video archives.
• The rights to NHL Centre Ice (PPV) and GameCenter Live (digital streaming).
• Sponsorship rights to the NHL logo.
• Rights to sell ads on all properties. Including on CBC.
The deal still needs to be approved by the NHL’s Board of Governors on Dec. 9-10. We have a feeling they’re going to be OK with it.