Jack White played a unique, secret show in London, England this week (which he’s done at the Arva Flour Mill before).
With a little help from Punchdrunk, a theatrical company in London, Jack got the word out by having fans follow clues online, registering to be tested for, “contagious and infectious diseases.” Phone calls then invited fans to an appointment at fictional clinic Vescovo & Co with a follow-up text message with directions and an address.
Fans were greeted by doctors and nurses who asked them to sign disclaimers before requesting that they change into gowns and masks before, “under-going disorientating psychological tests.”
One “patient” was “infected” which then forced the 100 fans into a tight space for “decontamination.” Lights go off. Dry ice filled the place. The anxiety some fans were feeling at that point turned into awe as Jack and his band appeared in scrubs ripping right into the title track of the new album, Lazaretto.
By the time the band played some White Stripes (Dead Leaves and the Dirty Ground, Icky Thump), Jack faked a seizure and was carried off stage on a stretcher. The crowd was forced back onto the streets of London in their hospital gowns, just in time to see Jack carried into an ambulance and drive away leaving fans with a “prescription” from Dr. White; signed certificates with handwritten medical advice. One fan said his read “Be sure to eat your Ovaltine,” while their friend’s read “Pet a horse.”
Read this fan’s account of the secret show here: http://bit.ly/TUofka