Here’s Jack White’s plan to revive Detroit:
#Detroit, every day with you is a dream come true. When will YOU visit #tmrcasscorridor?
It’s in the Cass Corridor; approximately one mile from Gold Dollar where White Stripes played their first gig in 1997 – the address is 441 W. Canfield Street, somewhere you should visit the next time you’re in the Motor City.
The retail area is 4,000-square-feet, about quadruple the size of Third Man Records in Nashville. Third Man secured the space June 1st, started working mid-September, and is now open to the public. There is also a performance space – although this was not originally part of the blueprint.
What you’ll see if you visit, from Rolling Stone:
Wall-sized photos surround the small and intimate stage, commemorating three generations of local rock bands who have played in the Cass Corridor: MC5 at Wayne State University, the White Stripes at the Gold Dollar and the Gories at the Willis Gallery. They’re accented by vintage videos, like MC5 at Detroit’s Tartar Field in 1970. “Jack [White] is really history-conscious,” says Gories member Danny Kroha. The photo of him on the wall was taken in 1988, on the very same block.
A quote from Jack White:
“Everything about this neighborhood, to me, seems like the perfect place for the renaissance and the rebirth and the regrowth from the ashes that Detroit’s going to rise from.”
” At the back of the store is an entrance to what is soon to be a 10,000-square-foot vinyl record-pressing plant — one of less than two dozen in the United States, and a few dozen around the world. A child rides around the expansive yellow floor on a token-operated mechanical elephant, circling a sign that says, “Coming soon! The Third Man Vinyl Pressing Plant.” Less than a week ago, the former parking garage was still in raw shape, but crews have been working around the clock to have it ready and painted — black and yellow, of course, with twinges of red — in time for the store’s grand unveiling.”
There are some big advantages for people in Detroit looking for work – Ben Blackwell, Third Man Records co-founder, says the pressing plant could triple employees.
This will be Detroit’s FIRST pressing plant to open since 1965 (Archer Record Pressing).
Read more from Rolling Stone.