Wow, who would have thought that Snoop Dogg and Maple Leafs Sports & Entertainment would battle over a trademark like this…Leafs By Snoop, the rapper’s new line of marijuana products.
Snoop filed a trademark application for Leafs By Snoop back in November for his logo which features a golden-green plant with white lettering. The current Leafs logo also features a coloured plant with white lettering…
Snoop said he planned to use the logo for products he sells like cigarette lighters.
Maple Leaf Sports & Entertainment filed an opposition to Snoop’s logo on June 8, asking the Alexandria, Va.-based trademark office for more time to detail its opposition.
According to The Cannabist Website, Snoop began selling his Leafs By Snoop line of marijuana flower and cannabis products in Colorado pot shops last November. The Leafs By Snoop products include eight strains of marijuana flower, including “Cali Kush,” “Northern Lights,” and “Blueberry Dream.”
Christopher Sprigman, an intellectual properties professor at the New York University School of Law, said MLSE might make several arguments against Snoop’s trademark.
MLSE might argue that the Leafs By Snoop logo causes confusion in the market place, Sprigman said.
“The Maple Leafs might say that their brand has been tarnished by confusion over Snoop’s new logo,” Sprigman said. “That’s quaint but a tough argument. I don’t see a lot of overlap between Colorado pot smokers and Maple Leafs fans.”
Here’s the kicker….
“The Maple Leafs would have to successfully argue that the general U.S. consuming public, elderly adults, young adults and children across the country, are familiar with and identify with the Leafs logo,” Sprigman said. “I don’t think that’s true. Maybe in hockey markets, but I really don’t see the Leafs being a familiar brand in Iowa or Arkansas or other non-hockey cities.”