London Music Officer, Cory Crossman, has been a contributor on the music report blog through 2016. Here’s a note from him to wrap up 2016:
Seasons Greetings from the London Music Office!
Wishing you and yours a safe and happy holiday season!
It’s that time of year where we reflect on the past twelve months so let’s look back at year one of the London Music Office!
2016 has been an interesting year to say the least! As the music industry continues to flux and evolve an exciting trend is emerging. The industry is growing! For the second year in a row we’ve seen an increase in recorded music sales. This is noteworthy as music sales have been in decline since the mid 90’s.
A focus for the London Music Office in 2016 was engaging & connecting with the local music industry. Understanding the unique makeup and advantages that make London a diverse music community has proven critical. We can’t move forward without knowing where you’ve been and where you currently stand!
To connect with the community four Task Teams were created (Musicians, Events & Venues, Education & Incubation, and Music Business Development) led by local music industry leaders. These teams provide strategic, real time and grassroots input from London’s music sector. These task teams combined with the statistics and information collected by the London Music Office are helping to implement the London Music Strategy.
The London Music Office created and implement the “London Music Census”. A first of its kind, the census collected invaluable raw data on the state of London’s Music Industry. The census collected statistics, demographics, business listings, educational data and much more. These results helped establish a baseline of figures painting a true picture on the current state of the local industry. I look forward to releasing more of the findings in January 2017!
The London Music Office has found both successes and challenges in the first year of operation. Developing an identifiable brand while collaborating with already active London organizations has introduced the Music Office to a large segment of London’s music sector. Workshops, seminars and panel discussions have engaged the community and also connected or reconnected many of its players.
2016 was a very busy year for live music in London. Three new marquee festivals emerged bringing with them opportunities for local artists to participate. The trend is looking to continue in 2017 with more announcements to be made in the coming months. The review of bylaws and introduction of new programs like London Arts Live continue to see London growing and developing into a recognized ‘Music City’! Major nationally significant events like Canadian Country Music Week showed the entire country that London rocks!
The music industry continues to return to London through the concerts, events, festivals, workshops and seminars the city is becoming known for. Through the investment the City of London has made in a Music Strategy, London is receiving much deserved attention from cities all across the country. People are taking notice and saying “Look what London is doing”!
2017 will be exciting with a yearlong party celebrating the 150th birth of our great nation. 2017 will be even more exciting here in London as we continue to ramp things up and move the mark forward with the Music Strategy. I look forward to growing this amazing city with you.
Take time to celebrate and cherish the ones you love this holiday season. Think of the less fortunate and find some time to reflect on how much this city is growing. Thanks for your support and dedication to music.
Let’s make 2017 a year to remember!
Cory Crossman – Music Industry Development Officer