It’s our SUPERBOWL THEME WEEK on the Dunner Challenge.

Thursday's question: “An average ticket to this year's Superbowl is about $700, how much was a ticket to Superbowl I?"

Answer: $12. The first Superbowl was held on January 15th, 1967 at the Los Angeles Memorial Coliseum. It remains the only Superbowl to not sell-out despite the tv blackout in the area. Only 61,946 people attended the game.